Email Marketing

Key Responsibilities:

• Assist in the creation, implementation, and optimization of email marketing campaigns to generate quality leads.
• Research target audiences and build segmented email lists for effective campaign targeting.
• Draft engaging email content, including subject lines, body text, and calls-to-action, while adhering to company guidelines.
• Monitor and analyze email campaign performance using tools like Google Analytics or email marketing platforms.
• Conduct market research to identify potential leads and develop outreach strategies.
• Collaborate with the sales and marketing teams to align lead generation efforts with broader marketing goals.
• Stay updated on digital marketing trends and email marketing best practices.
• Assist with other digital marketing activities, such as social media management, SEO, and paid advertising, as needed.

Skills and Qualifications:

• Bachelor’s degree or Master’s degree in Marketing, Business, Communications, or a related field.
• Strong written and verbal communication skills.
• Basic understanding of email marketing.
• Familiarity with digital marketing concepts, such as SEO, and social media marketing, is advantageous.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Analytical mindset and eagerness to learn about campaign performance metrics.
• Ability to multitask, meet deadlines, and work collaboratively in a team environment.